For Fun and Profit
In the hypnotism shows of Las Vegas, as well as the traveling hypnotism demonstrations on the college circuit, hypnotism is used primarily for entertainment purposes. It's an amazing experience watching somebody turn ordinary people, perhaps your friends or family, into outrageous performers. The power of suggestion and imagination, and the lowering of inhibition, does make for a fantastic show.But these demonstrations only scratch the surface of what hypnotism can do -- all the suggestions are intentionally frivolous, to ensure that nobody gets hurt. The hypnotist uses his or her access to the unconscious mind only to play with the subject. More involved hypnotism uses this access to affect long-term changes in the subject.
The most widespread example of this hypnotic behavioral modification is habit-control hypnotic treatment. In this application, a hypnotist focuses on one particular habit that is embedded in your unconscious (smoking or overeating, for example). With the "control panel" to your mind open, the hypnotist may be able to reprogram your subconscious to reverse the behavior. Some hypnotists do this by connecting a negative response with the bad habit. For example, the hypnotist might suggest to your subconscious that smoking will cause nausea. If this association is programmed effectively, you will feel sick every time you think about smoking a cigarette. Alternatively, the hypnotist may build up your willpower, suggesting to your subconscious that you don't need cigarettes, and you don't want them.
Habit-control hypnotism is commonly practiced on a mass scale, in day-long seminars held in hotel suites, or through audio tapes or Cd's. Since the treatment is not specifically tailored to each subject, and the treatment is rapid, these programs are often ineffective. Even if the treatment does yield positive results in the short term, there's a good chance that the subject will relapse eventually.
Directed, one-on-one hypnotism sessions tend to yield better results. In the next section, we'll explore this therapeutic form of hypnotism.
I'm Healed!
In the last section, we looked at hypnosis as a means of reversing bad habits. A related application of hypnotism is psychiatric hypnotherapy. In a therapy session, a psychiatrist may hypnotize his or her subject in order to work with deep, entrenched personal problems. The therapy may take the form of breaking negative patterns of behavior, as with mass habit-control programs. This can be particularly effective in addressing phobias, unreasonable fears of particular objects or situations. Another form of psychiatric hypnotherapy involves bringing underlying psychiatric problems up to the conscious level. Accessing fears, memories and repressed emotions can help to clarify difficult issues and bring resolution to persistent problems.Hypnotists may also tap dormant memories to aid in law enforcement. In this practice, called forensic hypnotism, investigators access a subject's deep, repressed memories of a past crime to help identify a suspect or fill in details of the case. Since hypnotists may lead subjects to form false memories, this technique is still very controversial in the forensics world.
Another controversial form of hypnotism is medical hypnotherapy. Doctors and spiritual leaders all over the world claim that hypnotic suggestion can ease pain and even cure illness in some patients. The underlying idea behind this is that the mind and body are inextricably intertwined. When you suggest to the subconscious that the body does not feel pain, or that the body is free of disease, the subconscious may actually bring about the change.
There is a great deal of anecdotal evidence to support this idea. Using only hypnotic suggestion as an anesthetic, thousands of women have made it through childbirth with minimal pain and discomfort. Countless cancer patients swear by hypnosis, claiming that it helps to manage the pain of chemotherapy, and some former patients credit their recovery to hypnotherapy.
The success of hypnotherapy is undeniable, but many doctors argue that the hypnotic trance is not actually responsible for the positive results. In the next section, we'll see how many skeptics explain hypnotic phenomena.
The Magic Feather
In the relatively short history of modern hypnotism, there have been dozens of hypnotic techniques and a wide range of explanations of the phenomenon. The only constant through all of this has been the hypnotic subjects themselves. No matter how you view the art of the hypnotist, it is undeniable that people do enter a special state in which they are abnormally suggestible and uninhibited.
Modern skeptics have a sound and convincing explanation of this unusual state. Hypnotic subjects aren't actually in a trance state, they argue, they only think they are. Social pressure and the influence of the hypnotist are often enough to convince people that they should act a certain way. When they find themselves heeding the suggestions, they think they must be in a hypnotic trance. Proponents of this theory contend that this belief alone may be powerful enough to bring about remarkable changes in a person. If you think someone is compelling you to act a certain way, you will act that way. If you think hypnotic suggestion will ease your pain, your mind will bring about this feeling.
In this view, an effective hypnotist isn't one that can probe the hidden reaches of your mind, but one with strong enough authority and charisma to convince you to go along.
In the general sense, this phenomenon is known as the placebo effect. In numerous studies, people who were given ordinary sugar pills behaved and felt differently only because they thought they should. It's clear that the mind can influence all aspects of the physical body, so it makes sense that a firmly held belief can reduce pain or even help treat a disease.
But in the end, this explanation of hypnosis amounts to pretty much the same thing as the trance theory. When you absolutely convince somebody that you've brought about a change in their subconscious, they register this information as a fact. Like any fact, this information will take root in the subconscious mind. So, even if the hypnotic state is nothing more than a figment of the subject's imagination, hypnotic suggestions can still reform their deeply held beliefs. The end result is the same!

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